Services
Elavision uses a holistic approach to connect people with what they're looking for -- information, products, simplicity, success -- via clear and fluid processes.
Strategy ("Thinking Big")
We start off by learning about your business (customers, revenues, sale targets, competition) and your people (how you operate internally and in the marketplace). We also make sure we fully understand the issue on the table and check to see if there are any other issues lurking in the corner. Then we ask the big questions: What business problems (or opportunities) can we affect through design? Is it worth the investment? How will success be measured?
Services include:
- Business requirement reviews/gathering
- Process reviews - Workflow, sales process, customer retention/acquisition
- Expert site reviews - Flow, functionality, goal alignment, general branding
- Content strategy
- Testing & measurement planning
Research ("Thinking Small")
Next we identify the parties affected by the design. We take a closer look at each group's needs from the perspective of an individual, rather than relying on demographic figures, executive memos or inconclusive site metric data. We ask: What do they do everyday? What do they care about? Where are they succeeding and more importantly, where are they getting stuck?
To ensure we're on the right rack, we'll sketch out designs on paper (or even code a rough prototype) to get quick, reliable feedback from customers and employees. Our quick, yet practical analysis should confirm the strategic direction and verify whatever we build is meaningful, useful and usable.
Services include:
- Competitive analysis
- Field research - Observation, one-on-one interviews, surveys
- User modelling - Persona/scenario development, task analysis, use case design
- Content inventory & card sorting
- Prototyping & usability testing - Paper prototyping, café testing, lab testing
Design ("Thinking Simple")
It's time to boil everything down to the essentials. We'll specify, diagram and detail each and every step of the application that will enable good experience. We'll communicate our designs through easy-to-read documentation and we'll spend as much time required discussing these designs in person with all teams involved.
Services include:
- Interaction design - Process flow, defensive design, validation logic
- Information architecture - Site mapping, wireframing, page layout, taxonomy
- Interactive prototyping - Serviettes, whiteboards, paper prototyping, Visio, HTML
- Technical & design specifications
- Content management - Authoring, copywriting, workflow and editorial
- E-learning courseware design (Blackboard, Prometheus, WebCT)
Impact ("Thinking Results")
Time to put our money where our mouth is. We'll go back and ask: Are people communicating more efficiently and finding what they're after? Are more people using the system and in more productive ways? Have you seen that X increase in revenue you were looking for? Getting new customers and retaining existing ones?
This is also a good time to plan for the next round of solutions, based on the revolving needs of your audience and you.
Services include
- Metric analysis
- Usability testing - Café testing, directed and non-directed lab testing
Whether you're starting a site or application from scratch, looking to redesign or just wanting to iron out a specific process, say hello and we'll be more than happy to discuss your options.
